Pearl is designed to help you maximise your placement in search engines; Google, Yahoo etc.
There are a number of ways in which you can improve your chances of a high ranking.
Meta Keywords
Meta tags are hidden behind a page, so are not visible to the website visitor but search engines can still see them. Each category and product will allow you to enter keywords specific to that item. These keywords are used by some search engines. Pearl will use your default meta keywords (edit at Setup->Website) unless a product or category has it’s own unique meta keywords.
Mete Description
Pearl will use your default meta description (edit at Setup->Website) unless a product or category has it’s own unique meta description. Make the description relevant to the page – it needs to be a fully formed sentence or two.
SEO Friendly Links
Pearl automatically rewrites the links to your pages on a regular basis, to improve the likelihood of a search query matching the page name. For example:
http://www.yoursite.com/produce-name-here-p-123.html
A page/product on your website is specified as http://www.yourwebsite.com/index.php?p=product&products_id=1234. This is not ideal for search engines, so as you add products and pages Pearl will re-write these URLs and store the modified link in the database, for use throughout the site. The re-written URL will include relevant text, such as the product name or the page title.
A category link will be re-written as http://www.yourwebsite.com/category-name-here-c-123.html where 123 is the category ID and “-c-“ identifies the link as a category. You can use this format to link to pages within your site to improve search engine placing; the text does not have to match the category name or title, allowing you to insert extra keywords. The URL http://www.yoursite.com/magic-dust-bags-c-123.html would link to the same page as the URL above.
In a similar fashion, http://www.yourwebsite.com/big-dust-bag-p-4422.html would link to the product with ID 4422, where “-p-“ points the visitor to a product page.
Image Naming
When you insert an image into a template or page, always enter something into the “Image Description” box.
Note: Product images are a special case.
Sitemap
Pearl will automatically generate a sitemap of your categories and products for improved indexing by search engines. This will exist at http://www.yoursite.com/sitemap.php
Google, for example, allows you to create a Google Webmaster Account to improve the chances of your site being indexed correctly.
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